What's discussed in a strategy session?
At the end of a strategy session, your business will be equipped with a thorough and highly personalized guide that can be used internally for stakeholders or externally for designers working on your brand elements, even if you don't work with me in the end. The goal of this strategy session is to clearly define what makes your company unique and how to best communicate that to the people you want to do business with the most.
The definition of what your brand is and how it's perceived in the minds of your target audience.
The key to understanding your customers and how they experience your brand.
A thorough examination with the result of spotting opportunities that can turn into revenue and a competitive edge.
These are the tangible parts of the brand: The imagery, language, actions and more that allow us to make the brand unique.
This is where we understand where a brand is in relation to its competition in order to make tactical decisions for growth.