The challenge
Working alongside content strategist Andrea Whitcomb, I pulled the copy she’d created in Slickplan to begin laying out the website. Just like in the Roof Logos project however, something seemed to be amiss. This time both Andrea and I came to the same discovery while combing through Darren’s Dropbox — Mid-South did a bunch of distribution center roofs ...for Amazon.
Talk about a selling point! When you’re trusted to do work for arguably one of the most disruptive companies in history, it’s time to talk about it. Like really talk about it.
Come to find out, Darren wasn’t too far off track. He’d had one of the Amazon DC jobs documented on video and pointed out that it was in the shared Dropbox folder. Score. We just needed to bring it to the forefront.
So what good is all that hype if nobody hears about it? Over 60% of website visitors are using mobile, and while Mid-South’s ideal client might start the awareness phase of the sales funnel on the desktop, best believe that the majority of the browsing will likely take place somewhere less glamorous like
the restroom or the gym. Therefore, the mobile version of the site needed to be just as engaging and clean.
