When FitTrip came to Sideways8, they already had a strong brand identity system. The problem they were now encountering was that their website wasn't updated to be mobile friendly. The desktop version needed some major polish also in order to look more modern and appealing.
Anyone that understands basic SEO knows that having a website that doesn't play well with mobile means losing page rank with Google and other search engines in addition to potentially losing lots of visitors, and by lots, I mean over 60% of all internet users. That's a lot of missed opportunity.
Being mobile optimized was just one part of the order. Not to be discounted in importance, FitTrip also needed an updated desktop look and experience, especially to it's member dashboard users land at upon logging into their account. This was a tall order but fun to bring to life.
And we delivered
This is a mock-up I created of the mobile leaderboard design for Marty. I don't know if there's a gym anywhere called Cake + Cardio, but I think the idea is brilliant. Count me in please.